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Soft Friends With Gentle Hearts

Welcome to the whimsical world of Little John Baby, where every soft toy is more than a plush — it’s a character with a soul, a story, and a personality crafted to spark imagination and bring comfort to your little one.

Each toy in this collection is thoughtfully designed to feel warm, soothing, and safe in tiny hands. Made in soft earthy tones and delicate textures, our plush friends become bedtime companions, travel buddies, and cherished keepsakes.

Here, you’re not just choosing a toy.

You’re choosing your baby’s first friend.

Crafted With Love, Made Uniquely Yours

There’s something truly special about a piece created just for your little one.
Our personalised collection celebrates the beauty of individuality — turning everyday essentials into heartfelt keepsakes that your family will treasure for years.
Whether it’s a blanket embroidered with their name, a comforter designed to feel like home, or a gift made to mark a precious milestone, each personalised item carries meaning, warmth, and the gentle magic of belonging.